Kindness Zones

What’s a Kindness Zone?
Every few weeks, we highlight a U.S. neighborhood where a little extra kindness is needed due to grief, hardship, or simply being overlooked.

You can choose to send your card to that location by using the kindness routing code ZONELOVE10 at checkout. In appreciation for your support, you will also receive a 10% discount on your order. 

It’s optional. But powerful.

If you do not wish to participate in the current Kindness Zone, simply checkout without the code and your postcard will be sent to a random address in the U.S.

Current Kindness Zone: Buffalo County, South Dakota.

Buffalo County holds the highest rate of "deaths of despair" in the U.S. But this isn't about tragedy. It's about tenderness.

We started with Gann Valley and were able to send a postcard to every address we had! We're now sending kindness to Fort Thompson (Čhúŋkičakse) which is the largest town in the Crow Creek Reservation. 

Previous Kindness Zones 

1. Parkchester neighborhood of Bronx, NY, where the tightknit Bangladeshi community is mourning one of their own, Officer Didarul Islam. You can learn more about this zone at https://www.cnn.com/2025/07/30/us/didarul-islam-police-officer-midtown-shooting